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YOUTUBE

I designed this sweatsuit in collaboration with YouTube for the end of the year gift which they sent out to their top creators all around the globe.

The year 2020 brought sudden changes to routines, leaving many feeling lost. The maze-like design reflects this tumultuous time, symbolising both disorientation and resilience. Despite isolation, creativity flourished, leading to new connections. Inspired by the Arabic script, which still has stereotypes and negative connotations attached to it, the design advocates for unity in diversity and celebrates the beauty of our differences.

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